Norry Niven, a director and magician, was born into a family of performers. His grandfather traveled the country with a tent and projector, showing films to small towns without theaters. His mother acted in community theater, while his father played pedal steel guitar for notable musicians Willie Nelson and Bob Wills. This family tradition led Norry to begin his career as a magician at Six Flags during his teenage years, a skill he still practices today.
After surviving a dramatic experience on set, blowing up a car for his first television commercial, Norry discovered his passion for performance through film. He went on to direct music videos with tens of millions of views and commercial work for global brands such as Gatorade, Ford, Lincoln, McDonald's, HBO, Showtime, Disney, and Visa. Throughout his career, he has developed and written feature film and series projects.
Norrey's first feature film, "Chasing Shakespeare" (2014),won awards at SXSW and numerous other festivals worldwide. His commercial work has been recognized at the ADDYs, AICP Show & Next Awards, CLIO, and Promax, earning him multiple Golds in directing. He has also won six Emmy Awards for his promotional work on shows like "Ray Donovan," "Homeland," "The Tudors," "Dexter," "Weeds," and Super Bowl Commercials.
Norry has worked with a variety of celebrity talents and athletes, including Jon Voight, Matt LeBlanc, Don Cheadle, Claire Danes, William H. Macy, Edie Falco, Michael Sheen, Queen Latifah, Sean "Puffy" Combs, Fergie, DJ Khaled, Meghan Trainor, Mariah Carey, Steven Tyler, Simon Cowell, Jennifer Lopez, and Mary Louise Parker, as well as Dwight Howard, Dwayne Wade, Peyton Manning, and Cam Newton.
His work is featured in the permanent installation of the Museum of Modern Art in New York. Known for his luminous film, dynamic visual effects, and ability to curate beauty, Norry's direction is often described as an "actor's" director. He has a unique ability to navigate the intricacies of performance, making his work stand out like a time-capsule projection on a canvas tent.
In his own words, Norry is compelled to create film because it allows him to reach places in the imagination that are untouched. If he didn't have a camera to tell stories, he would be standing by a campfire, sharing mystical tales that delight imaginations.
