Sidney Noel Rideau, born on December 25, 1929, in New Orleans, is best known for his work as Sid Noel, the host of WWL radio's morning Dawnbusters program, and as Dr. Momus Alexander Morgus the Magnificent, a mad scientist character on WWL-TV's Saturday night movies.
Sid graduated from Alcee Fortier High School and later attended Loyola University, where he studied communications and developed his creative skills. He was a master of ceremonies for the music department's Campus Capers, leading a charity entertainment group that visited hospitals and nursing homes throughout the region.
In 1957, Loyola University acquired the license for Channel 4 Television station (WWL-TV),and Sid created and became the mad but hilarious scientist Dr. Momus Alexander Morgus the Magnificent, whose quixotic, scientific experiments caused a sensation as host of WWL-TV's Saturday night movies. The character's popularity was overwhelming, and continued on and off various television stations, countrywide, for over half a century.
Throughout the years, Sid generously used the popularity of the Morgus character to raise funds for local charities, civic causes, and WYES-TV auctions. In between, he had other projects that kept him busy in New York, Detroit and New Orleans. He wrote, produced and hosted over 500 television programs, 180 in syndication.
In addition to his work in radio and television, Sid was a storyteller. He patented and manufactured what may be the first "fable-telling" attraction called The Story Castle, an audio story attraction for children that spread joy and bits of moral education in shopping malls throughout the United States, and in Canada.
Privately, Sid enjoyed being home with family and restoring various houses throughout the years. In the early 1990s, Sid turned his interest toward the growing violence and disciplinary problems in schools throughout the country and at a time, character education became an initiative with educators. As S. Noel Rideau, he authored and published a K-5 reading program titled Uncle Noel's Fun Fables, which got parents involved in reading with their children.
Sid also made school visits with his live presentation Storytelling for Character. In 1993, he was invited into the newly organized Character Education Partnership, Inc. in Washington, D.C. In addition, he was a lifetime member of The Storytelling Network.
At the beginning of the 21st century, he began developing, on the Internet, a K-12, "ethics for kids" reading program as a free supplementary resource for schools. The 52 original stories titled "Fables to Grow On" were incorporated into what became the Internet Story Club of America, Inc. Co-founded and hosted by The New Orleans Public Library, it became an independent, 501c(3) non-profit charity.
Sadly, he passed away on August 27, 2020.
