Joanne's academic journey began at Cambridge University, where she earned her degree and subsequently embarked on a remarkable career with the BBC Film. Her rapid ascent through the ranks led to her becoming one of the organization's most influential and respected lead executives. Over the course of two decades, Joanne made significant contributions to the world of television and film, authoring and producing an impressive array of over forty hours of drama and feature-length documentaries that captivated audiences worldwide.
As her reputation continued to grow, Joanne seized the opportunity to join the renowned energy drink and media company, Red Bull, assuming the leadership role of their Global Cinema Division. This marked a significant milestone in her career, as she leveraged her expertise to shape the company's cinematic endeavors.
In 2020, Joanne made a bold transition, shifting her focus from production to direction, and successfully completing her debut feature film, "This Is The Night Mail." This milestone accomplishment was followed by an exciting new chapter in her career, as she joined forces with the esteemed Chris Martin of Coldplay and Emmanuel Kelly's Outlyer Entertainment, assuming the position of Head of Film & TV in 2022.