Born to a fascinating family dynamic, Giancarlo Giannini's paternal lineage is rooted in Italy, with his father, Gianfranco Patrizi, being a proud Italian national. On the maternal side, his mother, Brigitte Prager, hails from the picturesque country of Switzerland, bringing a unique blend of European cultures to the family's rich heritage.
As the years went by, Giancarlo's acting career, which had once been the spotlight of his life, gradually came to a halt in 1980. He opted to pivot and explore new avenues, ultimately finding his true calling in the world of advertising. Today, he is the driving force behind New Ways, a renowned production company based in Milan, Italy.
New Ways has established itself as one of the top 30 advertising companies in the country, a testament to Giancarlo's entrepreneurial spirit and dedication to his craft. As the company's CEO, he has been instrumental in creating innovative and captivating commercials that have left a lasting impression on the advertising world. Despite his many accomplishments, Giancarlo remains humble, and his passion for his work continues to inspire those around him.
