Joel Bergvall, a Swedish-born filmmaker, has made a significant impact in the entertainment industry as the Head of Film & Television for Down Home, a Nashville-based media, entertainment, and marketing company co-founded by Tim McGraw and Shareability, with the backing of Skydance through an investment and first-look deal.
As a filmmaker, Bergvall has gained recognition for his work on various projects, including the short film Victor, which premiered in 1999, and the thriller Den Osynlige, released in 2002 and later remade as The Invisible in 2007. He has also adapted the screenplay for Tunnels, a British novel series by Roderick Gordon and Brian Williams.
Bergvall's expertise lies in his unique blend of Hollywood and brand experience, which has led to his success in creating some of the most shareable branded content short films of the past decade. He has collaborated with numerous well-known brands, such as Google, AT&T, Ford, MARS, and Intuit, as well as celebrities like Sylvester Stallone, Cristiano Ronaldo, Dua Lipa, John Cena, and Ed Sheeran, among many others.