Irin "Iroc" Daniels, a native of Phoenix, embarked on a cinematic journey, initially making a name for himself by directing music videos for prominent artists, with his work showcased on MTV, REVOLT, and BET. Renowned for his ability to craft visually stunning and emotionally engaging videos, Daniels possesses a distinctive style that seamlessly blends captivating narratives with breathtaking imagery.
His keen eye for detail and unwavering dedication to perfection have solidified his position as a highly sought-after director for luxury brands and high-profile projects. Daniels' recent endeavor, the romantic comedy "The Unhitch King," premiered nationwide, a testament to his innovative vision and strategic acumen. This film, inspired by a desire to bring fresh, humorous African American romantic comedies to the forefront, is a shining example of his creative prowess.
In 2009, Daniels founded Marmera Creative, a multimedia production house offering a wide range of services, including film development. Under his visionary leadership, Marmera Creative has produced national broadcast commercials featuring comedians such as Kevonstage, Tahir Moore, and Tony Baker. The company has also created content for luxury brands and major studios, including Netflix and Hartbeat Studios.
Daniels' exceptional work has earned him critical acclaim and nominations for two Emmy Awards. His recent projects include directing an entire season of eight episodes of the BET/Paramount TV series "Churchy," starring Kev On Stage and produced by LeBron James. Notably, "Churchy" went on to become the number one show on BET, with a second season added. Additionally, his collaborations with PBS demonstrate his versatility and talent in creating content that resonates with diverse audiences.
