Blair was born in Augusta, Georgia, where she spent a brief period of her early life before relocating to Tennessee with her family. Interestingly, her sister Elle was the initial YouTube creator, but since she wasn't yet of legal age, Blair's parents granted permission for her to start making videos as well. Following this, Blair's online presence experienced a meteoric rise, with her beauty channel now boasting nearly 800,000 subscribers and her Vlog channel almost 500,000 subscribers. Furthermore, Blair received an unexpected online invitation to prom from someone she had never met before, which she graciously accepted.
Blair and Elle share multiple websites and are frequently featured in interviews, magazines, and television segments, offering their expertise on beauty and fashion. In 2011, Blair made a small appearance in the movie "Prom" and, along with Elle, was nominated for a Teen Choice Award for "Choice Web Star." Although they didn't win, it's likely that we haven't seen the last of these two successful beauty gurus, who continue to make a name for themselves in the online beauty community.