Ariel "Rel" Schulman and Henry Joost are a dynamic directing duo, united by their passion for storytelling and their entrepreneurial spirit. Together, they founded Supermarché, a New York City-based production company that has become a hub for innovative and thought-provoking content.
Their impressive filmography began with the critically acclaimed documentary Catfish, which premiered at the Sundance Film Festival in 2010 and went on to spawn a popular television series on MTV, with Schulman and Joost serving as executive producers. The film's success also led to the popularization of the term "catfish," which was added to Webster's dictionary.
The duo's subsequent feature film, Paranormal Activity 3, broke box office records, becoming the highest-grossing horror opening weekend of all time. In addition to their feature films, Schulman and Joost have directed numerous commercials and short films, showcasing their versatility and range.
One of their most notable short films is A Brief History of John Baldessari, narrated by the legendary Tom Waits. This poignant and thought-provoking film has been screened at over 100 film festivals worldwide, cementing its status as a modern classic.
Their Google commercial, "Dear Sophie," was hailed as Time Magazine's Best Commercial of the Year, while their short films for Vogue Magazine, starring Lena Dunham, Margot Robbie, and Elle Fanning, have accumulated over 50 million views.
Schulman and Joost are currently working on several film and television projects, including an adaptation of Edward Abbey's novel The Monkey Wrench Gang, produced by Ed Pressman and Gary Burden. With their unique blend of creative vision, technical expertise, and entrepreneurial drive, this talented directing duo is poised to continue making a lasting impact on the world of film and television.
