Viagra: The Little Blue Pill That Changed the World background

Viagra: The Little Blue Pill That Changed the World

Season 1 Episode 2: The Hard Sell

The marketing team faces a daunting challenge as they attempt to promote a sensitive product, navigating the delicate balance between effectively communicating its benefits and avoiding reputational damage to their conservative company.

Season 1 Episodes:

Episode 1 The Hard Science

1. The Hard Science

Aired: Aug 11, 2022

Scientists in England are on the cusp of a groundbreaking discovery, as a tea...

Episode 2 The Hard Sell

2. The Hard Sell

Aired: Aug 11, 2022

The marketing team faces a daunting challenge as they attempt to promote a se...

Episode 3 The Hard Truth

3. The Hard Truth

Aired: Aug 11, 2022

The introduction of Viagra in 1998 sparked widespread attention, media frenzy...

Info about Viagra: The Little Blue Pill That Changed the World

Network: discovery+

Production Country: United States

Genres:Documentary

Creators

Laura OfferLaura OfferCreator

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