Vu Bui serves as the Chief Content Officer of Mojang, a position that enables him to steer the creative direction, overall vision, and strategic planning for a wide range of non-game initiatives and media endeavors within the Minecraft franchise.
This encompasses a broad scope of responsibilities, including the development and oversight of the franchise's cinematic efforts, such as the Minecraft movie, as well as the planning and execution of MINECON, a premier event series that brings together fans and enthusiasts of the beloved game.
In this role, Vu Bui plays a pivotal part in shaping the future of the Minecraft brand, ensuring that all non-game activities align with the company's overall goals and objectives, while also fostering a sense of community and engagement among the franchise's vast and dedicated fan base.
