Anthony "Tone Boots" Turner, president and founder of District Media, has made a name for himself as a renaissance man, exceling in various roles such as author, screenwriter, music composer, executive producer, showrunner, and media consultant.
Initially, Turner majored in Political Communication at The Ohio State University, where he gained recognition as an editor for the Vibe Magazine spin-off Blaze. During his tenure, he played a key role in the glossy's record-breaking debut.
Under the moniker "Tone Boots," Turner wrote humorous columns, entertainment reviews, and in-depth cover stories, featuring prominent figures in hip-hop. His expertise in pop culture led to consulting gigs with notable entities, including NFL Properties, Ogilvy & Mather Worldwide, and UBO.net.
As a journalist, Turner contributed to various media outlets, such as MTV News, Stuff Magazine, TV Guide, and The Source. Eventually, he transitioned into the entertainment industry, co-managing a stable of songwriters and record producers, as well as stars like Mike Tyson, Michael K. Williams, and The Game.
In addition, Turner aided with A&R direction for the RIAA certified Gold and Platinum soundtracks for the movies "Exit Wounds" and "Romeo Must Die."
Subsequently, Turner inked a development deal with MTV, advising the network on innovative programming and serving as a showrunner for various music and variety broadcasts, including "Direct Effect," "Spankin' New Music Week," and "MC Battle II: The Takeover In Times Square."
Since leaving MTV, Turner has continued to develop content with broad revenue potential, embodying his motto "A Posse Ad Esse" ("From Possibility To Actuality"). He attributes his success to limitless creativity and a tireless work ethic in the competitive realm of content development.
