Born in Orleans, France in 1969, Ludovic Houplain's childhood was deeply rooted in the world of comics. As the son and grandson of industrial designers, he was destined to follow in their creative footsteps. His journey began when he moved to Paris to pursue his passion for drawing at the prestigious Penninghen school, where he crossed paths with fellow artist Antoine Bardou-Jacquet. Together, they founded the innovative H5 creative studio.
As a close friend to renowned artists Etienne de Crécy, Alex Gopher, and Nicolas Godin (Air),Houplain played a significant role in the rise of the French Touch movement between 1996 and 2006. His remarkable cover art designs for various music labels, including Solid, Source, 20000 ST, Missive, and Pamplemousse, not only showcased his artistic talent but also contributed to the movement's success.
As a grandson of the Pop Art movement, Houplain drew inspiration from Andy Warhol's dynamics, but instead of focusing on ordinary consumer goods, he explored the world of communication and mass media. His artistic approach was characterized by a unique blend of ordered works and analyses of communication tools.
In 2009, Houplain's first short film, Logorama, premiered, depicting a futuristic city entirely composed of logos and brand characters. This groundbreaking film not only captured the imagination of audiences worldwide but also earned Houplain an Academy Award for Best Animated Short Film in 2010 and a César Award in 2011.
In 2018, Houplain collaborated with Mirwaïs to create My Generation, a thought-provoking road trip that takes viewers on a journey through time. This apocalyptic vision of the modern world serves as a call to action, encouraging a new generation to rise up and ignite change.
