Kennie Bass started his broadcasting career in 1978 in his home state of West Virginia. He initially worked as a reporter for WKAZ-AM, providing halftime and end-of-game reports for football games. He then moved on to host a weekly public affairs program called "Wildcat Corner".
After taking up DJ gigs at Charleston stations WXIT-AM and WJYP-FM, Bass enrolled in West Virginia University in the fall of 1981. He transferred to Marshall University after a semester and graduated in 1985 with a Bachelor's degree in Broadcast Journalism. During his studies, he worked as a news anchor/reporter for WGNT-AM and WAMX-FM, and as a news/sports personality on the Marshall student station, WMUL-FM.
Bass began his television career in 1984 on public television as a news anchor/reporter for the student-produced "MU Report". He then worked as an intern at the Huntington NBC affiliate, which turned into a full-time job in July 1986. He spent two years as a news reporter and occasional anchor before being promoted to sports anchor/reporter. In 1990, he was promoted to Sports Director.
In July 1997, Bass joined WCHS-TV/WVAH-TV as a news anchor/reporter, where his duties also include sports and entertainment reporting. He is a native of the Kanawha Valley and has worked as a news and sports reporter for several West Virginia radio stations.
In his free time, Bass enjoys golf, movies, reading, and acting. He is actively involved in community theater, having worked with groups in Charleston and Huntington. Some of his notable roles include Oscar Madison in "The Odd Couple", Bill Sikes in "Oliver!", John Utterson in "Jekyll & Hyde: The Musical", Sammy in "The Wedding Singer", Lt. Sam Weinberg in "A Few Good Men", Franklin Hart, Jr. in "9 To 5: The Musical" and The Innkeeper in "Les Miserables".
Since 2000, Bass has been doing movie reviews for WVAH-TV.