Jason embarked on his illustrious career in the early 1990s, initially making a name for himself on British television screens, particularly in the esteemed BBC1 drama series EastEnders and Steve Coogan's BAFTA-winning comedy, Pauline Calf's Wedding Video.
As his on-screen presence gave way to behind-the-scenes responsibilities, Jason transitioned into directing advertisements and branded content, eventually ascending to the coveted positions of Creative Director, Brand Director, and Managing Director within prominent advertising agencies. His dedication to connecting with youthful audiences led to the creation and leadership of "defining moments" for a diverse array of brands, including Missguided, Sky TV, Alize, Issey Miyake, Banksy, Adidas, Footlocker, Expedia, and Hotels.com.
Notably, Jason collaborated with Protein World on a campaign featuring A-list reality TV star Khloe Kardashian, working closely with Khloe and her team to craft a creative campaign that garnered an astonishing 145 tier 1 positive PR and media pieces globally within a mere 24 hours of its release.
Currently, Jason is focused on developing captivating stories for Generation Z and Millennials across scripted drama, comedy, and non-scripted reality formats, as well as exploring the realms of NFTs and Web.3.
