Jake Nava is a renowned director who has been breaking new ground at the intersection of culture and storytelling, consistently delivering iconic work across various genres. He is a master of blending integrity, style, and authenticity in his commercial work, effortlessly transcending boundaries.
Nava's distinctive approach has earned him recognition from top brands such as Tanqueray, Bacardi, Puma, Pepsi, and HSBC. His unique storytelling abilities are exemplified in his recent work for Martini and Guinness.
For Martini, Nava directed a global rebrand campaign, devising original in-camera transition effects to convey the message that wealth is about accumulating life experiences, not just wealth.
In a thrilling commemoration of John Hammond, a pioneering figure in 20th-century popular music, Nava directed "Intolerant Champion" for Guinness. This powerful tribute honored Hammond's talent discoveries, including Billie Holiday, Aretha Franklin, Bob Dylan, and Bruce Springsteen, as well as his role in promoting racial integration within the music industry.
Nava has built an impressive portfolio in the fashion and beauty industries, working with esteemed brands such as L'Oreal, Armani, Revlon, CoverGirl, Maybelline, and Rimmel. His extensive celebrity roster includes directing talent like Katy Perry, Kate Moss, David Beckham, James Franco, Halle Berry, and Georgia May Jagger.
In the music world, Nava has created award-winning and career-defining visuals for a diverse range of artists, including Beyoncé, Adele, Kanye West, Lana Del Rey, Alicia Keys, and the Arctic Monkeys.
One of his most notable achievements is the iconic music video "Single Ladies" for Beyoncé, which has become one of the most highly awarded, influential, and imitated music videos of all time. This groundbreaking video redefined the concept of a "viral video" by incorporating interactive and participatory elements. It was even featured in The Metropolitan Museum of Art's American Woman: Fashioning a National Identity as an example of women-initiated style revolutions that describe their social, political, and sexual emancipation.
Additionally, "Single Ladies" was spotlighted in the travelling museum exhibition Spectacle: The Music Video as one of the most important music videos of all time, citing its innovative choreography and global influence on fan culture.
Nava has also directed critically acclaimed music videos for Adele, Kanye West, and Lana Del Rey, among others. His work for Adele's "Someone Like You" drew over 700 million views, while his video for Lana Del Rey's "High By The Beach" was recognized by Billboard as one of the most ambitious for the cinematic songwriter. Nava's clip for Alicia Keys' "Unthinkable" won the Outstanding Music Video award at the 42nd NAACP Awards.
