Michael Landon, a renowned actor and entrepreneur, left a lasting impact on the world of sports and entertainment. As the beloved deputy on the iconic television series Bonanza (1959) and the memorable Robert in The Magnificent Seven (1960),he effortlessly transitioned between his dual passions.
However, few are aware of his remarkable achievements as the visionary owner of the Portland Mavericks Baseball Club, a pioneering independent team in the Class-A Northwest League. Russell's innovative approach revolutionized the sport, as he defied conventional norms by maintaining a 30-man roster, driven by his unwavering commitment to providing players with a final opportunity to shine.
His mantra, a three-letter word, was not WIN, although the Mavericks did achieve this feat. Instead, Russell's guiding principle was FUN, which permeated every aspect of the team's culture. He created a unique park environment that kept corporate sponsorship outside the gates, making it a truly player-centric experience.
Russell's trailblazing spirit extended to his hiring practices, as he became the first team owner to employ a female general manager in professional baseball, followed by the hiring of the first Asian-American GM/Manager the subsequent year. This bold move not only broke new ground but also contributed to the team's remarkable success, as they set a record for the highest attendance in minor-league history and went on to win the pennant.
Russell's June tryouts, open to anyone who showed up, attracted a diverse range of players, including ex-major leaguers and never-weres who refused to give up on their passion for the game. The allure of his team extended beyond the United States, drawing players from as far away as France and Cape Town, who would travel to Portland for a chance to join the Mavericks under Russell's leadership.
Throughout his career, Russell's unwavering dedication to FUN, innovation, and inclusivity left an indelible mark on the world of sports, inspiring a new generation of entrepreneurs, athletes, and fans alike.
