The film explores the 1950s muscle men's magazines and the industry that fueled them, which were marketed as health and fitness publications but actually catered to the burgeoning gay community. Bob Mizer, a prominent figure in this industry, produced explicit and suggestive content for over 40 years, often featuring a stable of handsome models. The film takes a dramatic turn as Mizer faces trial for running a male prostitution ring in the early 1960s, featuring clips from his own films starring notable figures like Jack LaLanne and Joe Dallesandro.
Beefcake
The film explores the hidden side of 1950s bodybuilding magazines, which initially appeared to be a showcase for physical fitness, but actually provided a covert space for the emerging LGBTQ+ community to reveal their true selves and longings.
