The documentary delves into the enigmatic figure of Bo Jackson, a sports icon whose Nike campaign "Bo Knows" cemented his status as a mythical hero. Despite not winning a Super Bowl or World Series, Bo's enduring fame stems from his remarkable athletic career, making him one of the most celebrated athletes of all time.
30 for 30
The movie delves into the remarkable life and enduring impact of Bo Jackson, a sports icon, and the groundbreaking "Bo Knows" Nike campaign that forever shaped his public image.
